Make every aspect of eCommerce easier for you and your customers.
Contact sales
Square Online accepts and manages orders, both online and in-store from social and mobile showroom to stockroom, for today and tomorrow.
Whatever your brand, whatever your business, there’s a theme waiting for you.
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Customer data
Track customer data like sales history, loyalty points, gift cards and more – for both online and in-store channels – in one central directory. Integrate that data with Square Marketing and Square Loyalty to drive repeat business.
Multi-location
Manage online orders from all your locations on a single website.
Sync items and more
Sync online and in-store inventory, items and orders so you’re never oversold. Learn more about Square for Retail.
Staff management
Give selected employees admin access to your online store with team-based permissions.
Sync all sides of your business
Seamless integration between Square Online and any Square POS means you can efficiently manage online and in-store sales from a single unified system.
‘We love the fact that everything links to our website, so if we sell a product at a market or in-store, that deducts from the website as well, which is really important when you have multiple places where you’re selling product.’
Justine, Co-Owner Barrowby Green
Deliver an unparalleled online shopping experience
Personalise and drive more sales
Let customers create accounts to track orders and save payment info. Show personalised recommendations to returning customers to encourage purchases.
Offer an app-like shopping experience
Customers can quickly access your online store from mobile – just like an app. Mobile-first design makes it easy to scroll, shop and pay on a phone’s browser.
Point customers to specific products
Use special components to highlight new products, top sellers, sale items or related items to help drive shoppers to the precise inventory you want to move.
Plan and hype sales events in advance
Schedule product drops, discounts and flash sales to launch automatically. Add banners and pop-up alerts to build excitement as the drop date gets closer.
Businesses saw a 97% increase in sales with Square Online.
Launch a mobile-ready site in just minutes
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Build, style and launch – fast
Choose from a variety of tools to automate creating your item catalogue and launching your online store.
Save on shipping, in-store pickup and delivery
Shipping
Save time with a best-in-class shipping experience. Create and print shipping labels directly from your Square dashboard.
Free in-store pickup
With free in-store pickup, you can give your local customers the flexibility to conveniently pick up online orders in person at your store’s location.
Local delivery
Provide the convenience of local delivery by your own staff and pay no commissions.
So many ways to pay
Payment methods
Accept Square Pay, Apple Pay and Google Pay for faster checkout.
Offer buy now, pay later with Afterpay
Square Online comes with Afterpay built-in. Let your customers pay in four interest-free instalments, while you get paid in full right away.
Learn more about Afterpay
Reach more customers, make more sales
- Get discovered
- Retain customers
Take orders on social
Turn your feed into a store by easily linking your Square Online site with Shopping on Instagram or Facebook Shop, letting customers shop from wherever they are online.
Personalised promos and coupons
Promote repeat business by sending email promos with coupon codes for special savings.
Learn more about Square Marketing ->
Loyalty programs
Build your own loyalty program to reward repeat customers and encourage future visits.
Learn more about Square Loyalty ->
Square Gift Cards
Accept online and physical Square Gift Cards. Plus, sell eGift Cards for your business right on your site.
Learn more about Square Gift Cards ->
Start for free, upgrade at any time
All paid plans come with a free custom domain – that’s a $31.95 value.
Free plan
$0
Includes every feature you need to start selling online.
Start for free
Paid plans
$36+
Unlock advanced features for growing your business.
Compare plans
Payments
2.2%
Pay only when you make a sale. Square processing fee is just 2.2% per online transaction. Discounted processing is available on the paid Premium plan.
Learn more about payments
Resources to help you succeed
Work with a specialist
Square Online has partnered with 99 Designs to offer agency expertise for eCommerce-specific design, store setup and SEO.
Access hundreds of articles
Simplify your eCommerce website setup. Access articles to help with the online store builder, registering a custom domain, SEO and more.
Search the Support Centre
Boost efficiency with third-party apps
Whether you have a small business or a large one, run your eCommerce more efficiently with apps to automate tasks, streamline shipping and improve customer service.
Explore the App Marketplace
Talk to a Square expert
Each retail store has unique needs when it comes to eCommerce. Our sales team can help you find the best end-to-end solution for your online business.
Contact sales
How do I start my online store for free?
Here’s a quick step-by-step overview on what you need to do. First, start by creating a free Square account. With a Square Online free plan, you can immediately start using our website builder to get your online store built right away. Use our easy-to-use online store builder to design a professional-looking eCommerce website for your business. Choose between a single ordering page or a multi-page eCommerce website and then customise your order fulfilment methods. Now you’re ready to add your products or automatically sync them from your Square point-of-sale system and start selling. No monthly fees or startup costs, just pay a processing fee when you make a sale.
How can I use Square Online for my retail store?
Using our powerful store builder, you can go from setup to selling on your online store in no time. With our eCommerce website builder you can create a professional new website – no coding experience necessary. Customise elements like colours, fonts, image shape and more to match your brand and style. List unlimited products, add multiple photos, product descriptions and size variations. Our built-in shipping tools will help you set up your rates, print shipping labels and more.
Not ready for a full online store? No worries – our Instagram integration lets you import your Instagram feed to create a single shopping page. Just tag your items and you’ll be selling from your own online store in minutes.
With Square Online and a Square POS, keep your brick-and-mortar store and online store in sync. You can automatically import your items into your online store. Then, all your orders, inventory and customer information will automatically sync. Manage both sides of your business, your online store and your physical store, all in one place.
Can I use my online store to sell on social media?
Yes. You get access to a number of built-in integrations to connect your online store with popular social media sites. Drive new customers to your online shopping site when you integrate Square Online with Instagram and Facebook Shops. You can also take Instagram posts from your Instagram feed and turn them into a single-page eCommerce website with a user-friendly checkout and payment gateway from Square. With Square Marketing’s easy-to-customise templates, you can create custom email campaigns. And with our social media integration, post your campaign on Facebook at the same time you send your emails.
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Introducing new website themes
Express your brand’s unique vibe with a bold and versatile website theme.
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